Privacy Policy

  Effective Date: [7th June, 2023]

 General Data Protection Regulation (GDPR)

Under The (GDPR) which is a data protection law in the European Union (EU), websites and online services that collect or process personal data of EU citizens need to ensure compliance with certain privacy principles. This includes providing clear and transparent information about how data is collected, processed, and used.

If you're using Google AdSense on your website, here are some steps you might need to take to ensure GDPR compliance:

Update Privacy Policy: You should have a comprehensive privacy policy that outlines how you collect, process, and share user data, including information related to Google AdSense. Include details about the types of data collected (such as cookies, IP addresses, device information), how this data is used (for ad personalization, analytics, etc.), and how users can manage their preferences.

User Consent: Obtain user consent before placing cookies or collecting any personal data through Google AdSense. This consent should be explicit, informed, and freely given. Many websites use banner notifications or pop-ups to ask for consent.

Cookie Notice: Display a clear and prominent cookie notice that informs users about the use of cookies and tracking technologies on your website. Provide options for users to manage their cookie preferences.

Google's EU User Consent Policy: Ensure you comply with Google's EU User Consent Policy, which requires you to obtain legally valid consent from your European users for the use of Google services like AdSense.

Data Processing Terms: Review and accept Google's data processing terms, as provided in your AdSense account settings. This helps outline the responsibilities and obligations of each party regarding data protection.

Data Retention: Understand and communicate how long user data is retained, both by your website and by Google through AdSense. Google's default retention period for user-level data is 18 months.

Data Access and Deletion: Make sure you have mechanisms in place to honor user rights, including the right to access their data and the right to have their data deleted.

Anonymization: If possible, use features that anonymize or pseudonymize user data before sharing it with Google.

Please note that GDPR compliance is a complex topic, and it's recommended to consult with legal experts or professionals who specialize in data protection laws to ensure that your specific implementation aligns with the regulations.

California Privacy Rights Act (CPRA) 

the California Privacy Rights Act (CPRA) had been passed by California voters in November 2020 and was set to come into effect on January 1, 2023. The CPRA builds upon the existing California Consumer Privacy Act (CCPA) and introduces additional privacy rights and protections for California residents. Please note that there might have been developments or changes since that time.

Here are some key points related to CPRA that might impact your use of Google AdSense:

Expanded Consumer Rights: CPRA introduces new rights for consumers, including the right to correct their personal information, the right to limit the use of sensitive personal information, and the right to opt-out of automated decision-making technology

Sensitive Personal Information: CPRA introduces a category called "sensitive personal information," which includes data such as Social Security numbers, driver's license numbers, account credentials, precise geolocation, contents of mail, email, and text messages, genetic data, and more. For the processing of this type of information, consumers have greater control.

Opt-Out of Automated Decision-Making: Consumers have the right to opt-out of businesses' use of automated decision-making processes that have legal or significant effects on them.

Data Retention Limits: Businesses are required to limit the retention of personal information to what is necessary for the purposes for which it was collected.

Service Provider Obligations: CPRA places additional requirements on service providers, including ensuring that they do not use personal information received from one business for their own purposes.

Annual Assessment: Businesses subject to CPRA need to conduct an annual assessment of their data processing practices and provide information to the California Privacy Protection Agency (CPPA).

Broader Definition of "Sale": CPRA modifies the definition of "sale" to include sharing personal information for cross-context behavioral advertising purposes.

Children's Data: CPRA introduces new provisions related to the collection and processing of personal information from minors.

Given these changes and the complexities of data protection laws, especially in the context of digital advertising like Google AdSense, it's recommended that you stay updated with the latest information on CPRA compliance and consult legal experts who specialize in data privacy and advertising regulations. Additionally, Google itself provides resources and information for publishers regarding compliance with privacy regulations like CPRA and GDPR. Always refer to official sources and legal professionals for the most accurate and up-to-date guidance.

Your privacy is important to us. This Privacy Policy outlines the types of information we collect from visitors ("you" or "user") to our website and how we use, disclose, and protect that information. By using our website, you consent to the practices described in this Privacy Policy.

Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you interact with our website. This information may include your name, email address, contact information, and any other information you choose to provide.

1.2 Usage Information

We may automatically collect certain information about your visit to our website, such as your IP address, browser type, operating system, referring website, pages you viewed, and the dates and times of your visit. This information is collected using cookies and similar technologies.

Use of Information

2.1 Personal Information

We may use the personal information you provide to us to:

Respond to your inquiries and provide customer support.

Send you information, updates, or newsletters that you have requested.

Process and fulfill your orders or requests.

Personalize your experience on our website.

Improve our products, services, and website.

2.2 Usage Information

We may use the usage information collected to:

Analyze trends and gather demographic information.

Monitor and analyze the usage of our website.

Improve the functionality and performance of our website.

Prevent fraud and ensure the security of our website.

Sharing of Information

3.1 Third-Party Service Providers

We may share your personal information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These third parties are contractually obligated to maintain the confidentiality and security of your information.

3.2 Legal Requirements

We may disclose your information if required to do so by law or if we believe that such action is necessary to comply with applicable laws and regulations, respond to a subpoena, court order, or other legal processes.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity as part of the transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your personal information.

Security

We take reasonable measures to protect the information we collect from loss, misuse, and unauthorized access or disclosure. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the security of your information.

Your Choices

You have the right to opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in the email. However, please note that even if you opt-out, we may still send you non-promotional communications related to your use of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our website is not intended for individuals under the age of [insert age]. We do not knowingly collect personal information from children. If you believe that we may have collected information from a child under [insert age], please contact us, and we will promptly delete the information.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. It is your responsibility to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy